Your Creative & Agency Business Plan, Ready to Present
An agency plan built around project vs. retainer mix, creative staff utilization, and what actually differentiates you in a crowded market.
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Why Generic Templates Fall Short
"We're creative and strategic" says nothing a lender or partner can evaluate
Project margin and staff utilization rarely get modeled, even though they determine whether growth is profitable
Retainer vs. project revenue mix changes your entire cash flow predictability — and usually goes unaddressed
What the AI Actually Writes
A real example of the kind of specific, grounded prose your plan will contain.
The agency's revenue will be split roughly 60% retainer and 40% project-based in year one, shifting toward 75% retainer by year two as client relationships mature — a deliberate move to smooth cash flow predictability. Average project margin after freelance and contractor costs is targeted at 45%, with retainer clients billed monthly at a fixed scope to protect margin from scope creep. Creative staff utilization is targeted at 70% billable hours, with the remaining time allocated to business development and account management.
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