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Human services · Helping & Teaching

Travel counsellor: what the job actually is

Helping people plan and book trips, and sorting it out with the airline or the resort when something goes wrong.

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Travel counsellor: quick facts

Travel counsellor salary in Ontario: the median pay is $25.00 an hour, according to Job Bank (reference period 2023-2024). Its three-year outlook in Ontario is moderate. The job usually needs a high school diploma, or several weeks of on-the-job training.

Median pay in Ontario
$25.00 an hour
Pay range (low to high)
$17.95 to $33.54 an hour
Job outlook, 2025-2027
Moderate
People working in it in Ontario
5,750
Usually needs
Usually a high school diploma, or several weeks of on-the-job training

Source: Job Bank wages (updated 19 November 2025) and job prospects (updated 10 December 2025), NOC 64310. Pay varies by region and experience.

The work

What this job actually is

  • Working out what a person wants from a trip and putting together flights, hotels, tours and transfers that fit their dates and their budget, then booking it.
  • Customers can book most of this themselves online. Job Bank's outlook text says online travel services and smartphone apps may temper job prospects, and that improved air travel and tourism will support opportunities.
  • Job Bank says nearly all of this work is in travel arrangement and reservation services, and that a larger share of travel counsellors are self-employed than workers overall.
  • The value you add is knowledge and trust: the right resort for a family with small children, the visa question they did not know to ask, the person to phone when a flight is cancelled.
  • In Ontario this work is regulated. Job Bank names the Travel Industry Council of Ontario, TICO, as the regulatory body.

A Tuesday

What a normal day looks like

Not a good day or a bad one. The ordinary version, which is what you would actually be living.

  1. 8:30 — Read overnight emails. Somebody's flight was cancelled and they need rebooking before they wake up.
  2. 9:15 — Call the airline. Hold music. A rebooking that costs more than it should unless you know the rule.
  3. 10:30 — A client meeting: a family wants a week away in the winter, with a budget and no idea where.
  4. 11:30 — Research and quotes: three resorts, three flight options, a transfer, a comparison sheet.
  5. 13:00 — Lunch at the desk.
  6. 14:00 — Book what a client has agreed to. Check every name against their passport, because a typo here can cost the trip.
  7. 15:30 — A client calls from another country because the hotel will not honour the booking. You call the supplier and try to fix it.
  8. 16:30 — Follow up on documents: insurance, visas, vaccination information they should check with a doctor.
  9. 17:30 — Write the next day's list and close the day.

Honestly

Who loves this, and who should not do it

The second list is the useful one. Nearly every careers page leaves it out, which is why nearly every careers page reads like an advert.

You may like this if
  • You love researching, comparing and getting details right, and you enjoy matching a place to a person.
  • You can stay calm on the phone with a worried client and a slow airline.
  • You like the idea of building a client list that trusts you.
  • You are organised with documents, dates and names.
  • You are comfortable with a job that may be on commission or self-employed.
You may hate this if
  • You want a growing field. Job Bank rates the outlook as Moderate and says employment decline will lead to the loss of some positions.
  • You dislike dealing with other people's holidays going wrong, on your time.
  • You do not want to deal with rules and a regulator. Ontario's travel industry has them.
  • You would rather not build your own client list. Self-employment is common for this group.
  • Detail errors scare you. A wrong spelling on a ticket or a missed visa rule can hurt a client.

The route in

How you actually get there in Ontario

  1. Know that Ontario regulates this work

    Job Bank names TICO as the regulatory body for travel counsellors in Ontario. TICO's registration page says travel retailers and wholesalers selling from a location in Ontario must be registered under the Travel Industry Act, 2002, and that businesses register, not individual agents.
  2. Certify as a counsellor

    TICO's page says all individuals selling travel services directly to the public on behalf of the business must have passed the Travel Counsellor Certification exam. I did not read the course or exam details, so check TICO's site for how to take it and what it costs.
  3. Consider a college program

    Job Bank says a college diploma or vocational training in travel or tourism is usually required, and that secondary school completion is usually required. Search ontariocolleges.ca for travel and tourism programs and read each one's own details.
  4. Know the industry credential, if you want it

    Job Bank says certification with the Association of Canadian Travel Agencies, ACTA, may be required. I did not read ACTA's own page, so check what it requires and whether an employer asks for it.

Where this comes from: Job Bank — Travel counsellors requirements (Ontario) · TICO — Registration overview and requirements

The money

Travel counsellor salary in Ontario

Job Bank's own figures, quoted rather than summarised, with the period they describe — so you can tell how old they are and go and check them.

$17.95
Low (hourly)
$25.00
Median (hourly)
$33.54
High (hourly)

Ontario, NOC 64310. Reference period 2023-2024, last updated by Job Bank on 19 November 2025. Wages vary a lot by region inside Ontario and by how long you have been doing it — the low figure is roughly where you start, not what the job is worth.

Source: Job Bank — Travel counsellor wages in Ontario

Where it is heading

The outlook for the next three years

Job Bank publishes a three-year outlook for every job in every province. It is the closest thing to an honest forecast, and it moves, so read it as a weather report rather than a verdict.

Ontario, 2025-2027

Moderate3 out of 5 stars

  • Employment decline will lead to the loss of some positions.
  • Several positions will become available due to retirements.
  • There are a moderate number of unemployed workers with recent experience in this occupation.

What that rating means: how many openings Job Bank expects in Ontario for this kind of work against how many people are likely to be looking — not whether it is a good job. A “limited” rating means more competition for each opening; it does not close the door, and it can change before you are ready to walk through it.

What is changing in this work

  • Improved air travel and tourism activities will support opportunities in this occupation
  • Consumer use of online travel services to search and book travel arrangements, and personalized smartphone applications, may temper job prospects

Who hires for it

  • Nearly all work in travel arrangement and reservation services
5,750
people work in this job in Ontario
80%
are women (48% across all jobs)
30%
are self-employed (15% across all jobs)

Source: Job Bank — Travel counsellors job prospects in Ontario (NOC 64310). Outlook updated by Job Bank on 10 December 2025; read by us on 5 October 2026.

Before you leave school

Things you can do now

  • Take geography, languages and business or accounting courses if your school offers them, and any co-op with a travel agency or a tourism business.
  • Plan a trip in detail for a made-up budget, including flights, lodging and a day-by-day plan, and keep the research notes.
  • Practise explaining options and trade-offs in plain language to a family member who has to choose.
  • Check TICO's site to see what the Travel Counsellor Certification is, so you know the name when an employer mentions it.

Test it

Do this before you decide anything

Reading about a job tells you almost nothing. This is designed to be done alone, this week, for free.

Plan a real trip for a real person on paper

About 90 minutes
  1. Ask a friend or family member for a made-up trip: where they might go, for how long and for how much. Do not book anything.
  2. Research three options with flights, lodging and one thing to do each. Make a one-page comparison with the trade-offs in plain words.
  3. Check one thing they might forget: passport rules, health information to ask a doctor about, or what happens if the flight is cancelled. Use official government travel pages to do it.
  4. Present the three options out loud and see which one they pick and why. Note what questions they asked that you had not planned for.

What it tells you. If you enjoyed finding the details and presenting a recommendation, and the unexpected questions interested you, that is the work. If you resented the research or wanted them to just choose, remember a client will not do it for you, and it is a job where being the expert is what you are paid for.

Better than any article

Questions for somebody who does this job

Most people say yes to a teenager who asks good questions. These are the ones that get real answers rather than encouragement.

  1. “How did you get certified, and how long did it take?”
  2. “Do you work for an agency or on your own, and how are you paid?”
  3. “What can a travel counsellor do that a booking website cannot?”
  4. “What happens when something goes wrong abroad?”
  5. “How do you find clients?”
  6. “What would you tell a student about the future of this job?”

Could you own one of these?

The part other career sites never mention

Yes, with rules. Job Bank reports that a much larger share of travel counsellors are self-employed than workers overall. TICO's page says travel retailers selling from a location in Ontario must be registered under the Travel Industry Act, 2002, and that businesses register, so read TICO's pages before selling travel. I did not read the full requirements for a designated manager beyond TICO's mention of travel industry experience.

Business 101 is free and teaches that part

Quick answers

Questions people ask about this job

How much does a travel counsellor make in Ontario?

The median pay for a travel counsellor in Ontario is $25.00 an hour, according to Job Bank (reference period 2023-2024, updated 19 November 2025). The range Job Bank publishes runs from $17.95 to $33.54 an hour. Pay varies by region, employer and experience.

What is the job outlook for a travel counsellor in Ontario?

Job Bank rates the employment outlook for this work in Ontario as moderate for 2025-2027 (updated 10 December 2025). Employment decline will lead to the loss of some positions. Several positions will become available due to retirements. There are a moderate number of unemployed workers with recent experience in this occupation. A lower rating means more competition for each opening, not that no one is hiring.

What do you need to become a travel counsellor in Ontario?

Job Bank says this work usually needs a high school diploma, or several weeks of on-the-job training. The usual route in Ontario, in order: Know that Ontario regulates this work; Certify as a counsellor; Consider a college program.

Where does a travel counsellor work in Ontario?

Nearly all work in travel arrangement and reservation services. (Job Bank.)

How many people work as a travel counsellor in Ontario, and how many are women?

Job Bank counts about 5,750 people working in this job in Ontario. 80% of them are women, compared with 48% across all jobs. That describes who does the work today, not who can.

Not sure this is the right list to be reading

Start from yourself, not from the job.

Future Finder is free, takes about ten minutes, needs no account and stores nothing. It will tell you which kinds of work you lean toward, and which of these pages are worth your time.

Parent of a teenager weighing this up? Career coaching for teens gets them talking to people who do the work, anywhere in Ontario.

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Wages and training requirements change. Every figure on this page is linked to the body that publishes it, and the review date above says when we last checked. If you find something out of date, tell us and we will fix it.