$99 – $199 plus HST for the four sessions. Per four-session lab, plus HST. It is priced as implementation rather than discussion, and the revenue is part of what keeps the student programme free.

Do I need to have read the book first?

Before week one, ideally the first third. Nobody is tested, and the sessions are built so somebody who has skimmed it can still do the work.

No. There is no round of introductions and nobody is selling to the room. People do end up working together, but that is a side effect, not the format.

Is it online or in person?

Chatham-Kent in person where there are enough people, and over video for everywhere else in Ontario. Whichever gets a real room together first.

What if my business is tiny, or not started yet?

Fine, as long as you have something to apply it to. If you are still deciding what to start, Business 101 and the plan builder are free and a better place to begin.

Launch League Business Lab

Read the best business books. Actually implement them.

One book a month, four sessions, and a piece of finished work at the end of it. For owners and operators who have read plenty and applied little.

Ask about the next one

Published October 1, 2026Last reviewed October 1, 2026How we research and correct this

What you leave with

Not a discussion. A thing.

A finished piece of work you can use on Monday — a rewritten offer, a pricing model, a cash routine, a one-page marketing plan.

One book a month, and one piece of work that comes out of it.
A room of owners at roughly your stage, who will tell you when the offer is weak.
Homework, which is the part that makes the difference and the part most groups skip.
No pitching, no MLM, no referral round. If you came to sell to the room, this is the wrong room.

The practicals

Who it is for: Owners, operators and professionals
Shape: Four sessions, one a week, ninety minutes
Cost: $99 – $199Per four-session lab, plus HST. It is priced as implementation rather than discussion, and the revenue is part of what keeps the student programme free.
Who it is not for: Anyone looking for a networking night. You are expected to do the work between sessions and show it.

The shape

How the four weeks go

Week one — who you actually serve
Not your market. The specific person, their specific problem, and what they have already tried that did not work.
Week two — what it is worth
Value, not cost. What changes for them, how fast, how certain, and how much effort it takes on their side.
Week three — build the offer
Price, bonuses, guarantee, the name. Written down, not described.
Week four — present it
You read it out. The room tells you where it would not buy. You go home and fix that part.

What we read

Books worth arguing with

One a month. Bring or borrow your own copy — we do not sell them and we are not affiliated with anyone who does.

$100M Offers
Alex Hormozi
Rewrite your offer: who it is for, what it is worth, the guarantee, the price.
$100M Offers is Alex Hormozi's book. Launch League is not affiliated with the author or publisher, teaches nothing as theirs, and asks everyone to bring or borrow their own copy.
Profit First
Mike Michalowicz
Set up the bank accounts and the percentages, and run one month on them.
Profit First is Mike Michalowicz's book. Launch League is not affiliated with the author or publisher, teaches nothing as theirs, and asks everyone to bring or borrow their own copy.
The E-Myth Revisited
Michael E. Gerber
Write the one process you keep doing yourself, so somebody else could do it.
The E-Myth Revisited is Michael E. Gerber's book. Launch League is not affiliated with the author or publisher, teaches nothing as theirs, and asks everyone to bring or borrow their own copy.
Building a StoryBrand
Donald Miller
Rewrite your homepage so a stranger knows what you do in five seconds.
Building a StoryBrand is Donald Miller's book. Launch League is not affiliated with the author or publisher, teaches nothing as theirs, and asks everyone to bring or borrow their own copy.
The 1-Page Marketing Plan
Allan Dib
Fill the page. Leave with a marketing plan that fits on one sheet.
The 1-Page Marketing Plan is Allan Dib's book. Launch League is not affiliated with the author or publisher, teaches nothing as theirs, and asks everyone to bring or borrow their own copy.
Never Split the Difference
Chris Voss
Script and rehearse the negotiation you have been avoiding.
Never Split the Difference is Chris Voss's book. Launch League is not affiliated with the author or publisher, teaches nothing as theirs, and asks everyone to bring or borrow their own copy.

Questions people ask

Straight answers

What does it cost?: $99 – $199 plus HST for the four sessions. Per four-session lab, plus HST. It is priced as implementation rather than discussion, and the revenue is part of what keeps the student programme free.
Do I need to have read the book first?: Before week one, ideally the first third. Nobody is tested, and the sessions are built so somebody who has skimmed it can still do the work.
Is this networking?: No. There is no round of introductions and nobody is selling to the room. People do end up working together, but that is a side effect, not the format.
Is it online or in person?: Chatham-Kent in person where there are enough people, and over video for everywhere else in Ontario. Whichever gets a real room together first.
What if my business is tiny, or not started yet?: Fine, as long as you have something to apply it to. If you are still deciding what to start, Business 101 and the plan builder are free and a better place to begin.

Launch League Labs

Bring the thing you keep meaning to fix.

Tell us which book you would want first and roughly where your business is. We will tell you when the next lab runs.

Ask about the next one See the Business Network

Revenue from the Business Lab is part of what keeps Business 101, the plan builder and the competition free for students. That is the arrangement across the whole of Launch League, not a line invented for this page.

All three Labs, and the themes for the year