Do I need a business already?

No, and most people do not have one. You need something you are willing to work on for four weeks, and it is allowed to be made up.

Do I have to read the whole book?

No. The book is where the ideas come from, not homework. If you want to read it, borrow it from the library — we do not sell books and we are not connected to the authors.

How old do I have to be?

From age 12. If you are under 18 a parent or guardian says yes first, the same as everything else here.

What if I hate presenting?

You still present, and that is on purpose. It is five minutes, to a small room of people doing exactly the same thing. Almost nobody enjoys the first one.

Is this the competition?

No, though it is good preparation for it. The province-wide competition is free to enter and separate from this; Teen Lab is four weeks of building something.

Launch League Teen Lab

Learn how people who build things actually think.

Four weeks. Take an idea — yours or a borrowed one — make it worth paying for, and pitch it to the room.

Ask about the next one

Published October 1, 2026Last reviewed October 1, 2026How we research and correct this

What you leave with

Not a discussion. A thing.

Something you made and pitched to the room — an offer, a plan, a habit system, a budget.

You build something real — an offer, a budget, a habit system — and present it in week four.
Nobody reads two hundred pages. The ideas come out of the books; the work is yours.
You are allowed to disagree with the book, and with us. That is most of the point.
Free, like everything else Launch League asks you to do.

The practicals

Who it is for: Students from age 12
Shape: Four sessions, one a week, sixty minutes
Cost: FreeFree, like everything Launch League asks a young person to do.
Who it is not for: Nobody, really — but it is not a lecture. You build something and you present it, and that is the whole point.

The shape

How the four weeks go

Week one — what makes something worth paying for
Take something ordinary and work out why anybody would choose it over the alternative.
Week two — who you are actually helping
One person, one problem. Specific beats clever every time.
Week three — build it
Price it, name it, decide what you would promise. Written down properly, not described.
Week four — pitch it
To the room, and some months with parents in it too. You get told what is strong and what is not.

What we read

Books worth arguing with

One a month. Bring or borrow your own copy — we do not sell them and we are not affiliated with anyone who does.

$100M Offers
Alex Hormozi
Take something ordinary and make the offer so good it is hard to say no to. Then pitch it.
$100M Offers is Alex Hormozi's book. Launch League is not affiliated with the author or publisher, teaches nothing as theirs, and asks everyone to bring or borrow their own copy.
Atomic Habits
James Clear
Run a thirty-day habit and bring the evidence, including the days you missed.
Atomic Habits is James Clear's book. Launch League is not affiliated with the author or publisher, teaches nothing as theirs, and asks everyone to bring or borrow their own copy.
The Psychology of Money
Morgan Housel
Make one real money decision and defend it to the room.
The Psychology of Money is Morgan Housel's book. Launch League is not affiliated with the author or publisher, teaches nothing as theirs, and asks everyone to bring or borrow their own copy.
Shoe Dog
Phil Knight
Find the moment the business nearly died, and what was done about it.
Shoe Dog is Phil Knight's book. Launch League is not affiliated with the author or publisher, teaches nothing as theirs, and asks everyone to bring or borrow their own copy.
Rich Dad Poor Dad
Robert Kiyosaki
Argue with it. Work out which parts hold up and which are stories.
Worth knowing: This one is genuinely disputed — the anecdotes, the real-estate advice and the accounting have all been challenged. It is on the list because arguing with a famous book is a skill, not because we endorse it.
Rich Dad Poor Dad is Robert Kiyosaki's book. Launch League is not affiliated with the author or publisher, teaches nothing as theirs, and asks everyone to bring or borrow their own copy.

Questions people ask

Straight answers

Do I need a business already?: No, and most people do not have one. You need something you are willing to work on for four weeks, and it is allowed to be made up.
Do I have to read the whole book?: No. The book is where the ideas come from, not homework. If you want to read it, borrow it from the library — we do not sell books and we are not connected to the authors.
How old do I have to be?: From age 12. If you are under 18 a parent or guardian says yes first, the same as everything else here.
What if I hate presenting?: You still present, and that is on purpose. It is five minutes, to a small room of people doing exactly the same thing. Almost nobody enjoys the first one.
Is this the competition?: No, though it is good preparation for it. The province-wide competition is free to enter and separate from this; Teen Lab is four weeks of building something.

Launch League Labs

Bring an idea. Or borrow one.

Tell us roughly how old you are and what you are into, and we will let you know when the next four weeks start.

Ask about the next one Start Business 101 free

A parent or guardian consents before anyone under 18 takes part. What that involves is set out on the parents page.

All three Labs, and the themes for the year