LaunchLeague

BMI3C · Grade 11 · College Preparation

BMI3C — Marketing: Goods, Services, Events

Students learn the fundamentals of product marketing, examine how trends and technology shape buying habits, do marketing research, develop strategies and produce a marketing plan.Taking this course? Business 101 is free and self-paced and covers a lot of the same ground — you don't need your teacher to sign up first. Teaching it? What Launch League can support, and what it cannot, is set out below.

Use this courseRequest support

Grade 11 · College Preparation

BMI3CMarketing: Goods, Services, Events

Strong fit

A student's own venture is a real product to write the marketing plan for. Launch League supplies the customer research, the positioning and a real promotion that gets tested on real people.

Relevant Launch League work

  • Consumer and market research
  • Customer behaviour
  • Competitor analysis
  • Positioning
  • Marketing strategy
  • Promotional execution
  • Tracking what worked

Already teaching it your way? Keep your marketing plan assignment. A student's Launch League venture can be the product the plan is for, which makes the research real instead of hypothetical.

What Launch League doesn't do: Launch League doesn't teach the full marketing mix theory or produce the marketing plan in your format.

Course title and description from the Ontario curriculum (Grades 11 and 12 Business Studies, 2006). Launch League can support learning in this course; it doesn't deliver course expectations or grant credit, and the teacher decides what counts and how it's assessed.

Suggested approach

How to use it with BMI3C

Suggested starting point: use with my course. You can use it any way that works for your class.

  1. Create a class

    Request teacher access and create a class at Your classes. Students join with a six-letter code.

  2. Pick only what fits your unit

    Use the Launch League work listed below that connects to what you're teaching. Skip the rest.

  3. Let students bring what they have

    A plan, a deck or a business from your class is where they start: students link it and tick what it covers. Nobody redoes work to match our format.

  4. Ask for real-world support

    Mentors, judges, a pitch workshop or a local entrepreneur — send a request.

  5. Enter, if students want to

    The provincial competition is optional and free, and every complete entry gets written feedback.

After the unit

Students can keep going

The assignment can end without the business ending. Students can validate it, sell it, launch it and compete on their own, without a teacher managing any of it.

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