LaunchLeague

BMX3E · Grade 11 · Workplace Preparation

BMX3E — Marketing: Retail and Service

Students focus on marketing in the retail and service sectors, customer service and customer loyalty, and develop personal selling skills.Taking this course? Business 101 is free and self-paced and covers a lot of the same ground — you don't need your teacher to sign up first. Teaching it? What Launch League can support, and what it cannot, is set out below.

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Grade 11 · Workplace Preparation

BMX3EMarketing: Retail and Service

Strong fit

Service businesses are where most students start. The service business challenge has students run one small service for real customers, with the selling, service and repeat business the course is about.

Relevant Launch League work

  • Retail and service businesses
  • Personal selling
  • Customer service
  • Customer loyalty and repeat business
  • Practical marketing

Already teaching it your way? If students already run a class store or service, use the challenge for the service promise and the follow-up, and skip the parts you already cover.

What Launch League doesn't do: Launch League doesn't cover retail operations or merchandising.

Course title and description from the Ontario curriculum (Grades 11 and 12 Business Studies, 2006). Launch League can support learning in this course; it doesn't deliver course expectations or grant credit, and the teacher decides what counts and how it's assessed.

Suggested approach

How to use it with BMX3E

Suggested starting point: run the full program. You can use it any way that works for your class.

  1. Open the lesson plans

    Start with Everything for Monday: minute-by-minute plans and slides.

  2. Create a class

    Request teacher access and create a class at Your classes. Students join with a six-letter code.

  3. Run the classes

    Six core classes take students from a problem to a pitch. Use the extensions your course needs.

  4. Ask for real-world support

    Mentors, judges, a pitch workshop or a local entrepreneur — send a request.

  5. Enter, if students want to

    The provincial competition is optional and free, and every complete entry gets written feedback.

After the unit

Students can keep going

The assignment can end without the business ending. Students can validate it, sell it, launch it and compete on their own, without a teacher managing any of it.

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